Quora what is

If you find yourself in this predicament, which is a fairly common one, you should consider looking into a massive resource that can often-times get overlooked: Quora. In a few words, Quora is a questions and answers website. It was founded in by two ex-Facebook employees, and was actually almost called Quiver instead.

In , it was announced that Quora had achieved over million active monthly users, showing that the site indeed has legs to run on. The primary function of Quora works quite simply: You can search questions to get answers or provide answers to questions on the site. That said, the biggest concern about this type of crowd-sourced information is whether the information given is actually factual, or at least, completely correct. Luckily, many of these woes are eased due to the fact that industry experts often use Quora to provide answers.

The first part is the easiest part: Signing up. But first, you have a little digital housekeeping to do. As with anything even moderately social on the internet, filling out your profile is a must. For Quora, since being a credible source for answers is very important, filling out your profile to the best of your ability is more crucial than compared to some other social networks online.

The profile section of Quora provides you with an assortment of different sections to fill out. It starts with your profile photo and profile credential, the latter of which can be viewed as your primary industry or sector you have an expertise in or your job title. This will be shown prominently when anyone views your profile. The latter section will allow you to search topics and it will display all of the topics with the keyword you searched to add to your profile.

Even if you end up spending a majority of your time elsewhere on Quora, the feed is one of the best places to find questions about topics you care about. In the beginning, your feed will only consist of topics that you previously selected when you first signed up, but you can, of course, add more.

The most powerful recommendation a business can get is from one friend recommending a site to another friend. So if a business is suddenly successful and consumers are sending signals that a site is popular for a certain product or service, Google is going to want to show that site.

The reason is that Google has always been about showing users the most authoritative site for any particular search query. Former Googler Matt Cutts, who used to head the spam-fighting team at Google and now works for the United States Digital Service, is a member of Quora and has answered questions related to his new field in government service.

Speaking of Matt Cutts, he is the model of someone building goodwill and word of mouth by participating in a community in an authentic manner that was helpful. According to Cutts :. In the early days of search, none of the other search engines and search-related companies devoted that much time and effort reaching out to the communities that were a part of their ecosystem and building goodwill.

A company that has built goodwill with the public is one that is naturally trusted and recommended without a second thought. According to an Adweek article about marketing during the Covid pandemic,.

An article in Harvard Business Review on the topic of companies marketing during the pandemic stated:. Consumers recognize authenticity and true purpose.

In moderator circles, that kind of activity is called Drive-by Spamming and tends to be frowned on by users and moderators alike.

Another strategy for building an online presence is to rank on another site. Mary Clare Novak is a Content Marketing Specialist at G2 based in Burlington, Vermont, where she is currently exploring topics related to sales and customer relationship management. In her free time, you can find her doing a crossword puzzle, listening to cover bands, or eating fish tacos. A simple concept of accountability is when an individual takes authority for their actions and Explore Topics Expand your knowledge.

Curated Content Your time is valuable. G2 Community Guest Contributor Network. Sales Tech All Topics. Subscribe and never miss a post. G2 Community Interested in engaging with the team at G2? People ask a lot of random questions. How long do sea turtles live? How many kilometers are in a mile? Who is the king of Sweden? What is Quora? Mary Clare Novak.

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