The confectioner was already established in non-confectionery foods - it had first introduced its Rowntree's Jelly in in a range of ten flavours including greengage, later dropped. Following Nestle's acquisition of Rowntree, the group's various culinary brands were gradually consolidated under one roof. However several of the brands struggled to keep up with the fast-growing chocolate business.
In the early s, the brand was caught in a vicious price war between the main UK supermarkets who began offering private-label versions of baked beans, ketchup and other foods at almost absurdly low prices.
Although a steady shelf-filler in the supermarkets, it remained second or lower in the market to other players, with only limited international appeal. In early , Nestle confirmed that it had put the entire British portfolio up for sale. These were sold in to JM Smucker. More information can be found in our Cookies Policy and Privacy Policy. It is understood the campaign, created by McCann-Erickson, will use a claymation family. Creations, a range of dehydrated recipe mixes, will be available in eight flavour categories — Indian, pasta, stir fry, vegetable, potato, classic, quick cook and Mexican.
Each category has a number of different sauce flavours. For example, Mexican Creations has chicken fajitas and chilli con carne flavours. The design agency Coleman Planet worked on the Creations brand name and package design. Cambs Live Man charged in connection with Cambs drug dealing offences. Ben Jolley. John Elworthy. Updated School remembers football-loving Kaleb with memorial. Clare Jerrom. Cambridgeshire Constabulary Suspected drink driver collides with vehicle and crashes into fence.
Katie Woodcock.
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