So what is a good Klout score? Well, influence is relative so it depends on your goal and peers. The average Klout Score is not Instead, it is around The Score becomes much more harder to increase as you move up the scale. For instance, it is much harder to move from a 70 to a 75 than from a 20 to a The best way to increase your Score is to consistently create great content that people want to share and respond to.
The higher your Klout Score is, the longer life your tweets have. Specifically, they wanted to know how many retweets different types of users accumulate and how much time it takes before those retweets are cut in half. Tweets created by users with a Score under 40 have a longer half-life but a much lower volume of retweets.
Those with a Score between 40 and 70 get their messages spread out to the network within minutes, but are not as proficient at having their messages last longer within their network as the highest scoring Klout users. They also noticed a growth curve where online influencers with higher Klout Scores get their messages retweeted by more users, which is not surprising whatsoever. Save my name, email, and website in this browser for the next time I comment. BI: How does the whole perk system fit into this vision?
I know you guys have big partnership programs for revenue, but the perks seem like a consumer approach. TM : The idea behind it is the same way brands buy search — we ask them to give us three to five words. I can find topics and find the most influential people in those topics and introduce those brands to the influencers. The same way Larry Page built page rank, we're trying to build people ranking.
You can then introduce your products — maybe a month or so before they go live — to them and allow those influencers to amplify the message in ways that marketers have had a difficult time of trying to do. I really emphasize the term relationship, we aren't trying to hard sell a brand.
When we introduce a user to that particular brand, there's no guarantee the influencers will be an advocate for that brand. But they should meet those people regardless of sentiment. How do you keep them from sticking their hands in a little too far? Is that something you want to protect against? TM: In the early stages, brands looked at social media as a way to find celebrities and professional bloggers to get their products in their hands.
They still do that strategy, we want to stay away from it. We're always the buffer between the brand and the influencers. Any time we identify an influencer for a perk, we're the ones who reach out to them, not the brands. We deliver it to the user, then the user has the ability to opt in to be part of that perks program. Even through receiving the product, we stipulate in our code of conduct that the user is not obligated to write about it.
It's completely up to them if they speak about it, all we do is offer the introduction. By creating the buffer, we feel that's a more genuine, trusted environment. When we roll out the perks, we have our own customized boxes in our own Klout tangerine color. We want to make people feel like it isn't paid, that they are getting in and there's no obligation and it's simply because they get Klout.
BI: So what kind of access to Klout profiles do you give advertisers? We want to make sure who we introduce these influencers to are not professionals. We want to find John Smith from Des Moines, those are the people we really want to reach.
They are the true celebrities, it's just brands. TM : Nothing. Brands get nothing, it's completely obfuscated. All you need to know is these are the set of influencers you want to reach, we recommend who they are, and we identify it through specific topics as to justification why they receive it. Other than that, no data gets passed to the brands for them to have the ability to have any further relationship with them, it always has to get funneled through Klout.
That's not just protecting our database but also adhering to our own codes of conduct for how we want our data to be used between our advertising brands and the influencer. The minute we start overstepping those bounds, we'll have lost trust with our community and we don't have the value we've been trying to build for years. Users are opening their entire social lives to you.
That seems powerful — what do you guys use that for? TM: The only way the advertisers are working with us now is when we introduce perks.
The other way companies use it is through our API and our analytics, and even then we are very strict on what data gets passed to them. They would then offer the owners of such accounts free products, hoping that they would post positive messages about the products. If there is one thing that Klout did not run a shortage of, it was controversy.
If Scalzi did not like the idea behind Klout, Lithium Technologies, a social customer service company, had a different idea.
However, if you wanted to see how influential you are today, using Klout, you will discover that it is no longer available. Then, we try to find out what happened to it. In a archived page of the website, Klout. Although some people viewed the analysis produced by Klout as some form of a vanity metric, it was being taken seriously by employers.
For instance, if you were looking for a job as a product manager, you may have prepared for all the standard product manager interview questions but still not get the job because you did not have enough Klout.
According to an article published by Wired. But how was the score calculated?
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